The Brick Connection – A novice Lego fan explores the great brick world of LEGO

Hello Lego World! It’s me, Cori. What’s that? That name means nothing to you. Okay, moving on.

All you need to know is that I am the General Manager of BrickWarriors and I am starting a Lego blog.

Also, I am not a Lego fan (GASP!)

But Cori, (I’m pretending to be you now), you work for a Lego-related company, how can you not be a Lego fan???

Alright, first of all, chill.

Second of all, my job requires very little actual Lego knowledge. In fact, I’d say the only thing I really need to know about Lego is that it exists. And when it comes to the existence of Lego, I am an expert.

Besides, I’m sure there are plenty of people who work for the actual Lego company that wouldn’t consider themselves Lego fans, so there.

But I digress. What is this blog anyway?And why is it written by a Lego novice like me?

Well, this will be an account of my journey of discovery through the world of Lego. I will attempt to immerse myself in the Lego culture; learning about the history, the lingo, the bricks. The best Lego sets, the worst Lego sets. I'll attempt MOC building, speed building, food building. Okay that last one is just me building awesome waffle towers, but it is in the same spirit.

I'll figure out why BrickWarriors minifigure accessories are so much better than Lego's minifigure accessories. Yeah, I said it! (It’s okay Lego fanatics. It’s good that Lego’s accessories kind of suck.Otherwise I wouldn’t have this nice full-time job where I get paid to write about plastic toys.)

Other things I will do for this blog: spend time at the Lego store, join Lego forums, read other Lego blogs, watch Lego-related YouTube videos. I know, I know. It’s going to be a tough job, but someone’s gotta do it!

So let’s get started! The first step on this journey is Google…

You probably see where this is going: Wikipedia!

First thought: The inventor of Lego, Ole Kirk Christiansen, has an awesome name.

And after going down the rabbit hole that is Wikipedia, I found out that Lego, or the company, The Lego Group is actually a family business. The title of CEO was passed down through 3 generations of men, until the current CEO, Jørgen Vig Knudstorp took over in 2004 as the first non-family member to head the company. Also, if the funky names didn’t give it away, The Lego Group is a Danish company. This explains why the word Lego comes from the Danish words “leg godt.” And those words simply mean “play well.”

Which is weird, because as someone who grew up the middle of five kids, I don’t think those two words make sense together.

Other thoughts: The description, “anything constructed can then be taken apart again, and the pieces used to make other objects.” Bam! That’s the whole appeal right there.

Kids are always looking for an outlet for creativity, but they can also get bored quickly. With Lego, you can build almost anything, then decide it looks stupid, destroy it, and start something completely new and different. That’s why Lego has been around for decades. That’s why this year, after 80 plus years in business, Lego replaced Ferrari as the “World’s most powerful brand.” That’s right, not just the world’s most powerful toy brand, the World’s most powerful brand. Number one, uno, une, Danish word for one.

And that is why I am very excited to explore the world of Lego. If there’s one thing I’ve learned about Lego in my 16 months working for a Lego-related company, it's that Lego is more than toys. It’s educational, inspirational, and even aspirational. A kid can go from playing with Lego to a world class engineer, or architect, or other jobs that involve creative thinking. (As you can tell, I did not play with Lego as a kid)

So I hope you will join me on this journey, no matter your level of Lego expertise. For those who are already big Lego fans (and hopefully big BrickWarriors fans), this should be a humorous take on your beloved Lego.

It’s kind of like when I went to see the Harry Potter movies with people who never read the books and they would be slightly confused. And I would say, “well yeah stupid! You should have read the books! What’s wrong with you?!”

So that’s all for now. Thank you for reading and stay tuned for the next Brick Connection where I will attempt to learn some Lego lingo. So far I’ve learned BURP and SNOT. This should be interesting…

*Compliments, general feedback, and constructive criticism are welcome. Any haters that are gonna hate, hate, hate, hate, hate can go step on some Lego with their bare feet. *